Punos

Visual Identity, Web Design

In collaboration with Oskar Koli (developer)
Project page Punos.org
Punos, 2022

For the Punos visual identity, I was tasked with creating a website that would serve as the main platform for their collective research and art commissions. The challenge was to craft a look that was both original and accessible—avoiding the usual eco-friendly clichés like green leaves—while clearly communicating Punos’ urgent work on ecological crises and indigenous climate justice in Finland. The site needed to balance a mix of media: images, videos, audio, texts, and digital art documentation, all within a cohesive and engaging space.

My inspiration came from mycorrhizae, the symbiotic fungi connecting most plants on Earth. This idea became a metaphor for Punos as a “human mycorrhizae” network, bridging nature and culture. I developed animated illustrations of fungi to represent this connection, paired with a vibrant colour palette and typefaces chosen for both accessibility and character, including support for Sámi languages. Working closely with developer Oskar Koli, we created an immersive website that feels like an underground natural space — familiar yet subtly altered by human presence — organised around Punos’ core themes of Education, Art, and Research.