Designing with Biocolours

Visual Identity

BioColour research project, 2024
Aalto University

For Designing with Biocolours, I created a visual identity inspired by the mix of samples, dimensions, and applications shown in the exhibition. I used simple geometric patterns that were all different but still connected, and based the colour palette on actual biocolour samples from the project. I wanted to avoid the usual “bio” imagery and instead focus on the design side of things, making it playful and easy to approach. The aim was for the visuals to feel fresh while still respecting the research-driven nature of the work.

“BioColour project covers the whole production and supply chain of biocolourants. As a starting point, all dyes and pigments are tested for potential harmful qualities. In addition, novel ways of dyeing and printing different materials are being studied and their durability and colour longevity are tested under different conditions. Already existing and new biocolour businesses will be developed and fostered to advance sustainable and economically profitable practices.“ - biocolour.fi