M-Cult
Visual Identity, Web Design
The new website and visual identity has been realised through M-Cult’s collaboration with graphic designer Amy Gelera & web-developer Oskar Koli. Their combined expertise results in a site that not only looks distinctive but supports M-Cult’s long-term ambitions and values.
Mantaining the original 2000s logo, the new visual identity, draws from the materiality of technology — the way cables twist, knot, and hold things together. This visual language embodies the balance between the communal and the technological, creating a soft space in which to reflect on where various technologies stand today and where they might take us.
Rooted in this idea, the visual identity embraces the often intertwined relationships between artists, communities, and the technologies they engage with. It also reflects M-Cult’s commitment to sustainable production, participatory methods, and critical engagement with digital tools and infrastructures.
Mantaining the original 2000s logo, the new visual identity, draws from the materiality of technology — the way cables twist, knot, and hold things together. This visual language embodies the balance between the communal and the technological, creating a soft space in which to reflect on where various technologies stand today and where they might take us.
Rooted in this idea, the visual identity embraces the often intertwined relationships between artists, communities, and the technologies they engage with. It also reflects M-Cult’s commitment to sustainable production, participatory methods, and critical engagement with digital tools and infrastructures.
