✸ spicy carrot ✸

Fluid 6

Branding and packaging

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This is a fictional bottle, clearly. It plays with the concept of harvesting water from other places within our reach when Earth runs out of drinkable water after global warming and contamination take over the natural resources on our birth planet. You might think this is a pessimistic product, but actually, the idea itself is based on the fact that humans might be advanced enough to actually travel to the rings of Saturn and harvest Ice from them; so overall it might even be considered over optimistic.

The idea of it all came with the freedom of creating a fictional brand, the only restriction was: ‘it must be a glass water bottle.’ At first, I thought of the phrase we so often see: ‘water on Mars’. The eternal search of water on other planets might be scary, and I decided to take the human fear of going ‘homeless’ and brand it into an extraterrestrial water bottle, with the hope of being part of the constant wake up call.