Fashion has always been full of diversity. A diversity of styles, colours, sillhuottes, patterns, forms and textures. Diversity is the concept and the idea behind the graphic design; diversity is the inspiration. I believe diversity can be expressed in many different ways, it can get too complicated or it can be very simple and I decided to go for the simple and forward solution. Fashion diversity is about a combination of basics, how you decide to combine and innovate with the variety of elements found in fashion.
The Fresh logo for the AI Fashion Show irradiates youth, playfulness and represents the diversity of the concept. We’re in an era represented by the destruction of boundaries and fashion is not out of it, fashion is fun, fashion is diverse.