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Tokyo Christmas Sales 2020

Branding and Art Direction

The world is in a strange position, and how can art students approach a thing like a christmas market during a pandemic? Neon christmas vomit green and vandalised shallow christmas imagery.

The more practical aspect of this project was implemented through online presence only. The deserted schools and public spaces pushed all of the materials to the cyber world. TOKYO's presence was wrapped in animations, illustrations, banners, instagram stories, but mainly a marketplace on Facebook and TOKYO's website.



The illustration set was based on the possibilities that Facebook offered the students to sell their creations, 11 different categories were created, each with their own illustration.